About Me

My name is Guilherme Olsen, feel free to call me Gui!  I’m a freelance Graphic and Web Designer based in Calgary – AB, focused on creating custom designs that really boost your brand. I want to connect your business needs with what users are looking for, making sure everything looks great and works well. With years of experience in various industries, I’m skilled in top tools like Adobe, Figma, and WordPress to bring your ideas to life. Whether you’re after a new website or a brand makeover, I’m here to help you create awesome designs that push your business forward.

Gui Olsen Design website logo

My Work Values

Integrity

Honest and transparent communication in every interaction.

Collaboration

Working as partners to achieve the best results.

Design Passion

Creativity and innovation that push every project to the next level.

Continuous Improvement

Always learning, evolving, and seeking feedback to deliver excellence.

Services I Offer

Web Design

Transform visitors into customers with a responsive website that reflects your brand. I deliver visually stunning, user-friendly designs optimized for SEO and usability.

Logo & Visual Identity

Make your business unforgettable. I create cohesive brand identities that resonate with your audience, build trust, and showcase your unique values.

Print & Digital Design

Attract attention across mediums with custom designs for brochures, business cards, social media graphics, and more.

About My Design Process

Consider these phases as a flowing process rather than a strict sequence. It's normal to revisit and adjust your design. Flexibility is key for refining and perfecting it.

1. Research

This phase focuses on understanding the client’s goals and customers’ needs. I use tailored research methods, such as gathering data, chatting with users, conducting surveys, and analyzing competitors, to establish a strong foundation for the design.

2. Ideation

It’s time to brainstorm! I focus on finding solutions to users’ problems by sketching out ideas. This phase is all about exploring different concepts to identify the best one and then continuing the work from there.

3. Design

Let’s bring those ideas to life! In this phase, I’ll create high fidelity and interactive prototypes, allowing the client to see the concept come off the paper. I prioritize using sharing tools like Figma and Adobe, which enable stakeholders to provide real-time feedback.

4. Test

Now it’s time to put our designs to the test! Client and user testing will reveal how stakeholders interact with the product or graphics. This process highlights the final aspects to optimize design aesthetics and the user experience. After the final polish, it’s done! Hand-off time!

What My Clients Are Saying

Real businesses, real results—see why clients like working with me

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